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The mediating effect of trust on consumer behaviour in social media marketing environments

In recent years, many customers have shifted to online shopping due to their fear of the pandemic. Offline retailers can capitalise on this opportunity by investing in their online presence and orchestrating an omnichannel experience. Businesses appear to have shifted their marketing strategies to the internet due to the ease

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Is online education effective in the higher education sector in Sri Lanka? – Insights from Educators and Students

The coronavirus disease, which killed thousands of people globally, demanded governments to enforce the rules such as social distancing, curfew, lockdown and wearing face masks. As a necessary precautionary measure, governments around the world had to shut down Educational Institutions from kindergarten to Universities to suppress the spread of the

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How to write an impactful extended abstract for your research

The Faculty of Management Studies of the Sabaragamuwa University of Sri Lanka recently concluded an international workshop on “How to write an impactful extended abstract”, in affiliation with SAGE Publishing, India. The program was conducted as a part of the fourth Management Undergraduates’ Research Session (MURS 2022). Prof. Dewasiri N. Jayantha

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Take only photographs Leave only footprints – Basis for selecting protected areas (part ii)

By Professor Wasantha Rathnayake Vice Chancellor of Ocean University of Sri Lanka The selection of sites as Protected Areas begins with the identification of areas based on biological criteria. The conservation value of natural resources and ecosystems and other values help to determine the proposed boundaries of these protected areas. The

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The Rationale for selecting an appropriate Research Design

Research designs are plans for addressing research questions, consequently directing the research procedures. For instance, it includes the steps from broad assumptions to detailed data collection and analysis methods. The general choice has which approach should be utilized to consider a theme. Educating this choice ought to be the philosophical

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Estimating a Price Structure for Non-marketed ‘Rice Medicine’ in Sri Lanka – Peshala Karunarthne and Prof. Wasantha Rathnayake

Introduction Sri Lanka has a valuable collection of indigenous rice cultivars with roughly 2000 conserved indigenous rice varieties. Indigenous rice varieties are a valuable component of biodiversity in Sri Lanka.They are rich in medicinal and nutritional properties, which can contribute to the development of the society. There is, however, little or no

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Telecommuting and Creativity of Professional Employees in Software Developing Industry in Sri Lanka

Employees’ creative thinking is imperative in pursuing organizational aspirations in a dynamic business environment. Organizational studies have long recognized that interpersonal relationships, frequent face-to-face interactions, mutual trust, support, and reciprocity are the important determinants of individual creativity. However, with the developments of information technology, many organizations implement telecommuting as an

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