Thursday, October 21, 2021


Recognizingthe enormous jobopportunitiesof the event industry with its increasing demand trends, development of capable employees to meet this demand through professionally standard educational programs is a real challenge at present inthe higher education industry. In this context, without following the traditional pathway of many other academic institutes which limit their boundaries by offering the same programs over decades,The Management and Science Institute’s (MSI)recognizes the future trends and patterns of the Event Management Industryand createsthe background for new employment opportunities through its special program Certificate in Event Management should be appreciated. Management and Science Institute is one of the pioneer to enterinto the Event planning niche industry understandingthe potentialof it, and the expanding employability by forming futureentrepreneurs.
Sri Lanka with its current peaceful environment and inherited hospitality custom welcomes many international events and hostnumerouslocal events.Today theevent planning industry is passing earlystages of growth;to a stable development and wide expansion of the industry.
Aiding the growth of the industry is the event management professional programs which create the professional qualification body for the industry to evolve.
Certificate in Event Management (CEM) is designed by MSI andfocuses on the students who are new to the industry, workingprofessionals and entrepreneurs who are willing to extend their profession through the event management industry. The CEM is a short duration course that limits to three months. The program consists of foundation knowledge on the industry through the modules of Global Tourism and Leisure Environment, Introduction to Event Marketing & Promotion, Event Budgeting, Costing &Planning and Entrepreneurship skills in Building Event Business. Those who complete the program can enter into The Diploma in Event Management, offered by MSI which covers more intensive areas of the Event Management Industry. Bachelors of Event Management offered by Management and Science University, Malaysia is ideal for those who wish to enter Managerial roles in the Event Management Industry.
The CEM program is well suited for the different professionals already working in reputed organizations. Through the CEM program they can gain specialized skills, knowledge and experienceneeded in organizing events in their organizations like business trips, business dinners,press conferences,opening ceremonies,award ceremonies, incentivetravels, fundraising events,team building events, appreciation events,sports events,product launches,trade shows/fairs, and executive retreats. Theworking students who follow the program at presentmentioned, theyselected Management and Science Institute CEM program because it is very beneficial to their career and also they can earn an extra income through the entrepreneurialexposure gains through the CEM.
The programs are handled by eminent industry experts and outstanding academic panel who are internationally qualified.They follow an attractive learning methodincluding, practical assignments and projects. Students areexpected to interact with the industry and the real work situation experiences during the program. The lectures are also organized in a manner that student interactions are maintained at a maximum level. According to Dr.Suranga Silva, the Eminent Academic Advisor of the Event Management Education, providing right types of educational and training programs to enhance the professional qualifications is a must for the successful operation of the event industry at present.
Furthermore, Dr. Suranga Silva indicated that MSI’s dedication toconduct the professional event management programs to cater the human resource requirements of this highly competitive industry (such as event planners, event managers etc.) is undoubtedly creating a golden opportunity for Sri Lankans to grab the exceptional gains from the emerging global market. It is making a timely worthwhile value addition for our economy. He mentioned this important highlightin an interview viewing the country’s prospects and potentials of this fast growing industry.
• Dr. Suranga, Can you tell us, how does the eventmanagement industry haveleverage on job market? And is the eventmanagement industry attractive for a promising job opportunity?
Looking at the Big Picture and rapidly growing trends in global phenomenon, from a business perspective, event management has become one of the fastest growing single industries in the world. As a result, the industry is now a great important determiner of the job market all around the world. In this modern world, marketing and promotion have become one of the key determiners for successful business operations. Consequently, such marketing and promotion are creating events providing incredible job opportunities to promote one’s business. For an instance, the greater the numbers of new brands are coming, the higher the new job opportunities growing for diversified employments.Event management skills are, therefore, necessary for modern companies to get the required positive image of their products/services.
The vast umbrella of event management includes an extensive range of possible events, which include hospitality, retail, and education and many more. Many of these events are potential to attract local, regional, national level youths
Whatever potential we have we would not be able to capitalize these potentials if there are no proper professional development programs. It is great to know that MSI has started such programs to address this national requirement
MSI has wide internal industry connections that introduces students to the available job opportunities through internships and direct recommendations. Therefore it is the best place for any person who’s interested in event industry should be looking for.
For the certificate in Event Management program students can enter through O/L qualifications by registering at the MSI, No 300 Galle Road, Colombo 3. Website or For further information contact us on 0112576644, 0112576700, Hot Line 0770777880, or email [email protected], and [email protected]

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